Social Media for Architects: What’s Working Now

Most firms are posting content that looks the same and, increasingly, is AI-generated. This session cuts through the noise to show what’s actually resonating with architecture and design audiences today. Amy Golden and Paige Childs of Paxson Fay will share practical, real-world strategies for turning your projects, team culture, and design process into a sustainable content engine that supports your firm’s bottom line, without adding hours to your week.

What You’ll Learn
You’ll walk away with:

• A better understanding of today’s social media landscape
• A realistic framework for building a social strategy, even with limited time
• Five content pillars every firm can use, and how to repurpose one project into a full content campaign
• How to measure what’s working, and how to avoid the most common mistakes

 Who Should Attend
This session is ideal for AEC professionals who support their firm’s marketing, communications, business development, and brand visibility, including:

• Marketing and Communications professionals
• Firm Administrators and Operations professionals involved in marketing
• Business Development professionals
• Principals and firm leaders
• Anyone responsible for creating or managing social media content for an architecture, engineering, or design firm

Whether social media is a primary part of your role or simply one more responsibility on an already-full plate, this session will offer practical ideas you can put to work right away.

Event Details

• Date & Time: Tuesday October 13, 2026 | 12:00 PM – 1:00 PM (Pacific)
• Duration: 1 Hour
• Location: Virtual via Zoom
• Cost: $0 for SDA PNW members | $10 for SDA members of other Chapters | $20 for Non-Members

Register / purchase tickets via the link below – note tiered pricing options.  Attendees of the live event will receive a Certificate of Attendance and access to the recording (SDA Category: Office Administration). *For this online presentation, ticket holders may share the Zoom link with their coworkers (same location). Please note: Cancellations within 3 days of the event and no-shows are not eligible for a refund. If registration is closed, this session may be full.

Meet the Presenter: Amy Golden, Co-Founder of Paxson Fay

Amy Golden, MBA, is Co-Founder and Principal of Paxson Fay, where she leads strategic communications for architecture firms and product manufacturers across the built environment. With more than a decade of experience in the architecture and design industry, Amy specializes in helping brands increase visibility, strengthen their market position, and drive business growth through public relations, social media, thought leadership, awards, email marketing, advertising, and content strategy. She is passionate about developing communications programs that build credibility, elevate brand awareness, and keep organizations top of mind with architects, designers, media, and other key industry audiences.

Throughout her career, Amy has partnered with leading firms and manufacturers—including Lake|Flato, Miller Hull, SHED Architecture & Design, Móz Designs, and Nakamoto Forestry—to earn national recognition and build lasting engagement with A&D audiences. Combining an MBA with a background in marketing and advertising, Amy brings a strategic, results-driven approach that helps clients tell compelling stories, expand their reach, and create meaningful connections that support long-term brand growth.

Meet the Presenter: Paige Childs, Senior Account Executive at Paxson Fay

Paige Childs is Senior Account Executive and Digital Lead at Paxson Fay, where she leads communications programs for architecture firms and product manufacturers.

Having worked with firms of all sizes and at every stage of growth across the West Coast, Paige has developed deep expertise in clarifying a firm’s identity and vision. Using industry knowledge and creative, data-informed strategy, she translates that identity into effective communications across social media, public relations, awards, email marketing, and digital advertising.

Her work with architecture firms is complemented by a strong background partnering with leading commercial and residential product brands, including 3form, LightArt, Nakamoto Forestry, Coronet LED, Pinnacle Architectural Lighting, and Sabin. Through this work, she’s developed a deep understanding of the nuanced specification process and the channels and messages that effectively build awareness, educate the A&D community, and support sales.

About Paxson Fay

Paxson Fay is a communications agency specializing in architecture, design, and the creative industries. For over a decade, we’ve helped architecture and design firms tell their stories, reach new audiences, and establish lasting visibility through thoughtful PR, social media, and strategic communications.

Our work celebrates the people and ideas shaping the built environment—from emerging studios completing their first landmark projects to established firms redefining what’s possible in their markets. We understand the rhythms of an architecture practice: the long arc of a project, the gap between completion and publication, and the particular challenge of translating the depth of design thinking into stories that resonate with editors, clients, and the public alike.

Rooted in curiosity and collaboration, we approach every partnership with the same purpose: to champion the passions of good people doing good work.